Digital Measurement Lead: Insight-Driven Marketing Analytics

Job Description

M&GPrudential in Edinburgh is seeking a Digital Measurement Lead to own and enhance marketing measurement and reporting strategies. This role focuses on translating objectives into actionable insights, defining measurement standards, and ensuring data quality across campaigns.

The ideal candidate will have hands-on experience with Adobe Analytics, the ability to communicate insights effectively to stakeholders, and a strong commitment to data governance.

We offer a comprehensive benefits package including a generous pension scheme, annual leave, and health cover.