Job Description
Dgital Marketing Manager
Scotland Full-time Position
About Scottish Odyssey:
We’re a passionate, growing adventure tour company that specialises in immersive, sustainable experiences across Scotland’s most spectacular landscapes. Founded by someone who fell in love with Scotland’s transformative beauty, we’re dedicated to sharing authentic, off-the-beaten-track adventures with “comfortable adventurers” – those who crave genuine experiences with expert guidance and support.
The Opportunity
This is a unique chance to join our founder directly as we grow the business. We’re specifically seeking someone with director-level ambitions who wants to grow with the business and develop into a senior leadership role. You’ll work closely with our founder, and help sculpt the creative development of the buisness.
Primary Focus – Digital Marketing (80%):
- Develop and execute comprehensive digital marketing strategies to drive our ambitious growth targets
- Manage and grow our social media presence (Instagram primary, Facebook, Linkedin)
- Create compelling, SEO-optimised content that showcases Scotland’s beauty and our unique experiences
- Design and manage email marketing campaigns and monthly newsletters
- Coordinate marketing campaigns across multiple channels within our growing budget
- Create diverse content including blogs, guides, social posts, and promotional materials
Secondary Focus – Customer Service Support (20%):
- Provide customer service support during peak periods during the day
- Manage online reviews and customer feedback across platforms
- Support customer aftercare and retention initiatives
What We’re Looking For:
Essential:
- Genuine passion for Scotland, travel, and outdoor adventures – you understand our customers because you are one!
- Proven digital marketing experience with demonstrable results
- Strong social media management skills with portfolio examples
- SEO knowledge and content creation expertise
- Ambition to grow your career- we want to invest in your career development
- Self-motivated and comfortable working independently in a growing business
Highly Desirable:
- Experience in tourism, hospitality, or adventure travel industries
- Knowledge of Scottish tourism, culture, and outdoor activities
- Photography/visual content creation skills
- Customer service experience
What We Offer:
Career Development:
- Direct mentorship from our founder – learn the business from the ground up
- Opportunity to shape the company’s growth and direction
- Professional development budget and training opportunities
Work Environment:
- Competitive salary based on experience and growth potential
- Be part of a meaningful, sustainable business making a positive impact
- Small, passionate team where your contributions truly matter
Ready to Grow With Us?
If you’re passionate about Scotland, excited about digital marketing, and ready to build something special with a growing company, we’d love to hear from you. This is more than a job – it’s a chance to develop your career whilst sharing Scotland’s magic with the world.
