Job Description
First People Solutions are seeking a highly motivated, talented and detail-orientated Marketing Assistant to join our growing team based in Glasgow. We’re looking for someone who can support a wide range of marketing activities, from shaping ideas to helping deliver campaigns. The role needs a good mix of creativity and analytical thinking, along with confidence using different marketing tools and platforms. You’ll be an important part of growing our brand and building engagement across a variety of channels.
Duties will include:
- Supporting the development and delivery of marketing campaigns from concept through to execution.
- Creating and managing engaging content across social media, websites and other digital platforms to strengthen brand presence.
- Monitoring campaign performance, engagement and conversion metrics to inform future marketing activity.
- Using analytics tools to track results and identify opportunities to improve performance.
- Planning and producing content that aligns with user intent while supporting SEO and online visibility.
- Working collaboratively with colleagues across the business to support wider commercial objectives.
- Contributing creative ideas and marketing initiatives as part of a collaborative team.
Skills and Experience:
- Degree in Marketing or a relevant subject, with the enthusiasm to apply your knowledge in a practical marketing environment.
- Strong understanding of social media platforms and how to engage different audiences effectively.
- Experience using Meta Business Suite to manage and analyse social media content and performance.
- Comfortable using WordPress and website content management systems, with an understanding of basic website editing and page-building techniques.
- Excellent writing and editing skills for digital content.
- Creative mindset with the ability to contribute fresh ideas to marketing activity.
- Strong communication and collaboration skills.
- Experience using tools such as Canva, Mailchimp or similar marketing platforms.
- Familiarity with SEO, email marketing and analytics tools such as Google Analytics.
- Strong attention to detail and organisational skills.
Equal Opportunities:
First People Solutions is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age.
