Senior B2B Campaign Lead – Growth & Demand Gen

Job Description

Aberdeen Group in Edinburgh seeks a Senior Campaign Manager to own integrated B2B campaigns from brief to execution. You will shape the go-to-market plan, collaborate with Product Marketing, Content, Brand, Events and Sales, and build a modern demand engine to drive engagement, pipeline and revenue.

You will lead multi-channel campaigns, manage complex stakeholder relationships, and continuously optimize performance using data and AI-enabled insights.