Sales and Events Manager

Hospitality & Tourism
Glasgow
September 16, 2025
Permanent
Urgent

Job Description

Sales Manager and Events Manager- (Food & Beverage Industry)
Nottinghamshire
£50,000

We’re partnering with a fast-growing, innovative business in Nottingham that has rapidly scaled its subscription model to thousands of happy customers across the UK. With bold ambitions to expand further, they’re looking for a talented UK Event Sales Manager to drive customer acquisition through events and brand ambassador activity.

This is a fantastic opportunity for someone with a strong background in subscription-based businesses who understands how to convert in-person interactions into long-term loyal customers.

The Role

You’ll be responsible for building, managing, and scaling a nationwide Brand Ambassador programme – ensuring the team is in the right places, saying the right things, and delivering unforgettable customer experiences.

This role blends strategy with hands-on execution: from event planning and logistics to coaching sales teams and optimising ROI. You’ll work cross-functionally with marketing, operations, and finance teams to maximise event impact and drive subscriptions at scale.

Key Responsibilities

  • Lead and grow a nationwide freelance Brand Ambassador programme

  • Manage end-to-end planning, logistics, and delivery of events across the UK

  • Recruit, onboard, and coach Brand Ambassadors to hit ambitious subscription targets

  • Set, track, and optimise sales performance and conversion metrics

  • Safeguard brand standards and customer experience at events

  • Build processes and workflows to support field sales effectiveness

  • Analyse performance data to identify new growth opportunities

  • Partner with Finance to manage budgets, forecast ROI, and report on P&L

  • Align with Marketing and Growth teams to drive consistent messaging and acquisition outcomes

What We’re Looking For

  • Proven experience in field sales or ambassador programmes within subscription-based businesses (DTC experience highly desirable)

  • A commercial mindset – comfortable managing targets, ROI, and budgets

  • Strong leadership skills with experience managing remote or freelance teams

  • Organisational strength with a hands-on, solutions-focused approach

  • Excellent communication and interpersonal skills in fast-paced environments

  • Passion for delivering outstanding customer experiences

What’s On Offer

  • Private healthcare including comprehensive coverage

  • Annual Learning & Development budget

  • Annual wellbeing allowance

  • Up to 2 weeks remote working abroad per year (selected roles)

  • Quarterly team events and monthly recognition initiatives

  • Volunteer days and opportunities to join subsidised social/sports groups

  • Exclusive discounts for employees, family, and friends

  • Additional flexible perks including birthday leave and holiday buy-back options

If you’re ready to bring your leadership and sales skills to a mission-led food brand with serious growth potential, we’d love to hear from you.
Reach out to Gemma at The Collective Network for a confidential chat.

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