Job Description
Our client runs a world renowned international visitor destination and five-star golf resort. They are currently in the process of expanding their industry leading team and are looking to recruit a Design and Digital Content Manager for their site based in Aberdeenshire.
Key Duties & Responsibilities:
– Manage the online promotional campaigns for UK and overseas markets
– Design and create creative and inspiring digital advertising and marketing collateral for use across all platforms
– Develop new social media and digital content to engage and build new and existing audiences
– Manage and develop the company s photography and film archive for current and future use
– Work with external agencies and partners on the delivery of high impact social media and digital campaigns
– Update and oversee the business s digital assets for tour operators, travel agents, golf publications, industry magazines, social media outlets and online platforms
– Edit and develop all digital collateral including web pages, brochures, leaflets, adverts, commercials and social media posts
– Manage and develop the online member portal and website content
– Manage and grow the company s social media presence, keeping up to date with digital communication trends and opportunities
– Assist with the analysis of all marketing and communications activities through surveys, feedback forms and other developed tools
Qualifying Criteria:
– Previous experience in a similar role
– Experience within the hospitality, sport or leisure industry (beneficial)
– Relevant qualifications such as Graphic Design or Marketing Degree
– Exceptional IT skills, with proficiency in Google, Adobe Suite (In-Design) and Meta and a comprehensive working knowledge of social media and digital platforms
– Ability to demonstrate a track record of sustained growth in digital content use including the ability to shape, manage and deliver accurate and engaging brand specific content
– Creative with a keen eye for detail and strong design instincts
