CRM & Lifecycle Specialist

Job Description

DC Thomson is looking for a CRM Specialist to help shape the customer experience across some of our leading digital subscription brands, including Stylist, The Courier and The Press & Journal.

Reporting to the CRM Manager, you’ll design, build and optimise customer journeys that drive onboarding, engagement, retention and loyalty. You’ll create data-driven lifecycle programmes that respond to customer behaviour and deliver the right message at the right time across email and push.

This is a hands on role for someone who enjoys solving customer problems through automation, personalisation and experimentation. You’ll work with CRM platforms to build behavioural journeys, optimise onboarding experiences, reduce churn and encourage long term engagement with our subscription products.

If you’re excited by CRM as a product growth channel, not just an email marketing channel and want to influence the future of customer engagement across a portfolio of trusted media brands, we’d love to hear from you.

• Experience designing and optimising customer lifecycle journeys, including onboarding, engagement, retention and win back programmes.
• Confidence in analysing performance, running A/B tests and using customer insights to continuously improve journeys and commercial outcomes.
• Hands on experience with CRM and marketing automation platforms such as HubSpot, Braze, Iterable or similar.
• Strong understanding of behavioural triggers, segmentation, personalisation and A/B testing.
• Experience working with subscription, membership, media, SaaS or e commerce products is highly desirable.
• Comfortable using data to identify opportunities and measure incremental impact.
• Less emphasis on promotional campaign execution; more emphasis on always on customer journey optimisation.

This hybrid role requires attendance at our Dundee or Aberdeen offices one day per week. In return, we offer a competitive salary and an attractive benefits package.

To apply for this role, please follow our online application process and submit a CV and cover letter.

Closing date for applications: 7th July at 12:00 noon.