Area Leader – Scotland & North

Job Description

The Role

• Expert retailer? It’s time to step into something bigger become a brand expert.At Superdry, we’re a fast-paced, globally recognised brand delivering a distinctive, independent experience on the high street.
  In this role, you’ll shape and inspire a network of passionate Store Leaders, bringing the Superdry brand to life across your markets.You’ll be empowered to seize opportunities, build impactful strategies, and drive both brand growth and commercial success.
  At Superdry, you’ll have the freedom to push boundaries, elevate your expertise, and unlock the full potential of our brand.

  This role is for Scotland and North area.

You Will

• Be fully immersed in the Superdry brand, putting our consumers and values – Come As You Are, Do What’s Right, Deliver With Purpose at the centre of every decision.
  • Use your expertise to unlock opportunities through your Store Leaders, while taking a broader view across your area to drive sustainable growth, efficiency and profitability.
  • Champion our product and style identity, ensuring the strongest and most authentic brand expression across your markets.
  • Confidently use financial tools and insights to drive performance, balancing sales, profit and long-term brand health.
  • Make bold, informed decisions that are right for your consumers, your people, your markets and the brand.
  • Stay connected to your local markets and the wider fashion landscape, keeping Superdry relevant, competitive and ahead of trends.

• Lead people. Build trust. Inspire performance.

  • Build strong, trust-based relationships with your Store Leaders – empowering them to act with confidence and do what’s right.
  • Coach and develop your team to deliver high performance, creating a culture of accountability, growth and pride.
  • Act as the voice of your area, representing your Store Leaders with passion and clarity at Head Office.
  • Collaborate with Head Office teams to share insight, challenge thinking and co-create solutions that drive success.
  • Partner closely with Merchandising to shape stock packages that maximise opportunity and reflect your market needs.

• Think differently. Own your impact.

  • Approach challenges with creativity, working alongside your Store Leaders to find new and better ways of operating.
  • Take full ownership of your area, using your autonomy to maximise store potential and deliver a best-in class brand experience.
  • Ensure your stores are safe, compliant and great places to work.
  • Translate business priorities into clear, actionable plans, supporting your teams to deliver with clarity and confidence.
  • Invest in your own growth, actively seeking feedback, support and development opportunities.
  • Build strong global connections, sharing best practice and learning from others across the business.

Above all, lead with integrity, inclusivity and intent, always doing what’s right.

You Are

• A commercially minded leader who thrives on delivering results – and continuously building on them with purpose.
• Self aware and committed to growth, always looking to evolve and improve.
• Proactive in owning your development, taking accountability for your progression.
• At your best when you have ownership – taking pride in making things your own and delivering impact.
• Entrepreneurial in mindset, using your initiative to drive brand growth, sales and profitability.
• A creative problem solver, always seeking better ways of working and new opportunities.
• A change maker who keeps your stores and markets relevant, agile and ahead of the curve.
• Passionate about style, with a strong connection to product and brand expression.
• A people first coach, dedicated to developing your Store Leaders while staying open to learning from them – Come As You Are.
• Authentic and open, building strong two way relationships across your teams, peers and senior leaders.
• Positive, resilient and driven – always focused on playing to win and Delivering With Purpose.
• A role model who leads by example, doing what’s right and inspiring your Store Leaders to do the same.

Working for Superdry has never been so rewarding

• 25 days annual leave, plus bank holidays, we also offer a holiday buying scheme
• An additional day off to celebrate your Birthday
• Family is massively important to us, so we have a broad range of family friendly working policies in place, including enhanced maternity, paternity, and adoption leave
• Company Pension scheme
• All employees are covered by our Life Assurance policy whilst working at Superdry.We feel it’s important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary
• A big staff discount – naturally. Because we know that you love to wear Superdry, you’ll benefit from a 50% discount in store and online
• Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock
• A health cash plan is open to all employees.
• Flexible working and core working hours between 10am – 4pm to help you achieve that all important work life balance
• Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.
• A range of learning and development materials to help you in your career and grow with us
• We like to give back, so we allow our employees time off for volunteering work
• A global employee assistance plan in place that you can access anytime you want – it’s free and confidential
• You’ll also have access to a Cycle To Work Scheme
• A range of local discounts with businesses across Gloucestershire

At Superdry, everyone has a voice andwe want to hear it.We create environments where individuality can flourish and is celebrated as part of who we are as a brand. We’re incredibly proud that over 90% of our people feel strongly that they can be themselves at work.

We want to meet people with varied backgrounds because we understand that diversity of thought encourages new ideas to thrive, fuelling creativity and enabling us to do better work.We want to build a team which represents a variety of backgrounds, styles, perspectives, and skills; we hire people based on their merit and potential.

We also welcome conversations about flexible working for all roles at Superdry and will always accommodate it where possible.

Please note that some jobs may be closed earlier than the published closing date if we get a high volume of applications.We therefore advise that you complete your application at your earliest opportunity to avoid disappointment.

Who we are

Superdry is a British, founder led brand with a truly global presence.We’ve been proudly creating world class product for almost two decades, offering genuine choice to our customers with our curated style collections.

Our mission is to be the No.1 sustainable style destination, delivering product that is authentic with unmatched quality and true integrity, much like our people.

We are on an ambitious journey to serve our diverse community through a premium brand that’s focused on the future, prioritises sustainability, leads with craft, and celebrates culture. We need talented people to join us on the adventure, is this you?