Rory Sinton-Hewitt
About Candidate
Location
Education
• Agile Analysis and Design – Prototyping and Rapid Application Development • Business Analysis and Requirements Definition – Enterprise and business area analysis, stakeholder analysis, context diagrams, Use Case diagrams and Business Improvement methodology • Impact Assessment and Business Case Design – Conceptual solution definition, setting project goals and objectives, project scoping, cost and benefit analysis and producing the business case • Process Modelling and Business Rules – Identifying processes, extended process models, modelling process artefacts, mapping to architectures and system specifications and business rules definition • Human-Computer Interface Requirements – Input and Output Specification, Screen Design, Wire-framing, Usability issues and considerations, and Sequence diagrams • Information Requirements Analysis and Design – Information presentation and design specification, Information Modelling Techniques, Logical data models, and Modelling techniques (ERD) • Requirements Integration and Validation – Validating models for business rules, Ensuring Traceability and Documentation of Validated Requirements • Project Processes and the Role of the Analyst – Project processes, Lifecycles and deliverables, project documentation, Project roles and responsibilities, Enterprise and value chain analysis
Work & Experience
Led strategic planning, identifying and capturing a niche in TV Advertising attribution, while forming global strategic partnerships to expand market presence. Executed targeted marketing strategies to boost brand visibility and engagement, leveraging social and digital media. Managed financials, employing AWS and Google Workspace for operational efficiency and cost savings, alongside forecasting and budgeting to drive sustainable growth. Innovated in product and service offerings, addressing market challenges and enhancing competitive positioning. Enhanced client and stakeholder relations through effective communication, aligning with evolving needs and preferences. Ensured compliance with GDPR and POPIA, upholding data security and regulatory standards
Revamped ATL Marketing with a data-driven strategy, enhancing media planning to meet corporate objectives. Excelled in media buying and negotiations, securing cost-effective terms that improved ROI. Led targeted market research, including focus groups, to refine campaign strategies and media buys. Ensured alignment of ATL activities with broader business goals through cross-functional team collaboration. Administered budget for media planning and creation, optimizing resource allocation based on strategic performance. Built analytics tools and reports, providing insights for campaign refinement using BI and analysis skills. Adapted media strategies with agile methodologies to quickly respond to market changes, securing optimal media deals.
Combined business requirements into BI solution specs, closely collaborating with stakeholders for precise technical definitions. Crafted and optimized interactive dashboards and reports using SQL Server Reporting Services, PowerBI, and Confluence Add-ons, improving data visualization and user experience. Analyzed and decoded complex datasets into actionable insights, identifying trends and patterns for strategic decision-making. Bridged technical and non-technical stakeholders, translating intricate data findings into understandable insights for informed decisions. Coordinated with ETL developers for data warehousing accuracy, ensuring seamless data integration aligned with business intelligence objectives.
Streamlined business processes, determining inefficiencies with BPMN and flowcharts, and mapped As-Is/To-Be states alongside diverse teams. Executed root cause analyses to resolve operational bottlenecks, increasing process efficiency. Elicited and documented clear business requirements from stakeholders, converting needs into actionable project specifications. Ensured process consistency through quality management practices in collaboration with QA teams. Developed comprehensive process documentation, including flows and functional specifications, enhancing stakeholder communication. Adapted to project shifts with innovative problem-solving, maintaining project momentum.
