Product Manager – Digital Marketing, Innovation

Job Description

Overview

• Own the Marketing & Technology Roadmap: Lead the strategic tech direction for marketing automation, campaign management, social tools, and D2C foundations to improve marketing effectiveness.
• Modernise Innovation Tooling: Partner with R&D to optimise stage-gate processing, portfolio tracking, and ideation platforms to accelerate our growth pipeline.
• Apply Product Discovery: Utilise assumption mapping, rapid prototyping, and pilots to build grounded roadmaps where requirements are still forming.
• Drive Build-vs-Buy Decisions: Evaluate external vendors and deliver commercially sound platform investment recommendations to marketing leadership and the CCO.
• Govern Consumer Data Privacy: Ensure all digital marketing and data collection platforms strictly adhere to GDPR and consent management regulations.
• Engage and Inspire Teams: Align, influence, and excite ambitious commercial, brand, and R&D leaders, ensuring technology capability matches business aspirations.

Requirements

• Proven product management experience spanning digital marketing technology, campaign management, or D2C platforms.
• An inspiring and engaging communication style, with the ability to influence stakeholders and bring people on a digital transformation journey.
• A strong product discovery mindset with a track record of defining roadmaps in highly ambiguous environments.
• Sharp commercial acumen, with the ability to link technology investments directly to marketing performance outcomes.
• A solid understanding of data privacy, consumer consent management, and GDPR compliance.
• Hands-on experience with modern MarTech tools, specifically enterprise platforms like Sprinklr.
• Experience working within the FMCG or consumer goods digital landscape.
• Working knowledge of innovation management processes and NPD stage-gate pipelines.