Digital Marketing & Ticketing Executive

Job Description

# Job – Digital Marketing & Ticketing ExecutiveEdinburgh,ScotlandFull timeJR Location: Edinburgh,Scotland (Edinburgh Park) Full time / Permanent Our purpose is to celebrate life, every day, everywhere , and our Brand Homes play a critical role in delivering this by creating unforgettable consumer experiences rooted in craftsmanship, heritage, and innovation.Within this context, the Ticketing Executive plays a vital role in enabling seamless, data-driven consumer journeys, ensuringthatour ticketing and booking platforms support both commercial performance and outstanding visitor experiences.We are seeking a Digital Marketing & Ticketing Executive to join the Scotland Brand Homes Marketing team. This role is central to the smooth operation, optimisation, and continuous improvement of our ticketing ecosystem across multiple sites.You will be responsible for the end-to-end management of ticketing systems, ensuring accurate product setup, pricing, availability, and performance tracking. You will also act as a key link between Marketing, Commercial, Digital,Operational, and externalteams, helping to maximise bookings, revenue, and customer experience. Key Responsibilities Ticketing & System Management Manage day-to-day operations of the ticketing platform, including product setup, pricing, and availabilityto support B2C and B2B/Affiliate business teams Responsiblefor the creation and ongoing management of the online trade portal for intermediary partners Create and maintain ticket structures including tariffs, rate tables, ticket models, and product profiles. Implementing update to our experiences, including set up and management ofpromotional codes, campaigns, and pricing strategiesProvide actionable insights to improve conversionrates,ATV, and customer experience Create training materials and documentation for internal teamsto drive adoption, surface system challenges, and proactively identify training needs Long-term Role Growth You would be a good fit for this role if you are someone who is able to be both quite technical and detail oriented, while being able to step back and see the forest for the trees. Since we have recently moved to a new ticketing system, early role responsibilities will include a lot of execution, but we are looking for someone who wants to help shape the long-term scope of this roleand see opportunities for growth across:stakeholdermanagement,marketingcapabilities(CRM email strategy, content creation and optimisation, etc), anddeveloping subject matter expertise to become our ticketing leader. Experience & Capabilities Strong organisational skills with high attention to detail Familiarity with ContentManagementSystems, CustomerRelationsManagement& ticketing platforms Experience managing systems, processes, or operational workflows Ability to analyse data and translate insights into actions Strong stakeholder management and communication skills Ability to manage multiple priorities in a fast-paced environment A clear understanding responsible marketing and GDPR Nice to Have Hands-on experience with ticketing systems (e.g.Secutixor similar platforms) Hands on experience in CRM/CMS systems, building and sending emails Strong knowledge of digital ad platforms (Google, Meta, etc) Familiarity with reporting tools (e.g. Power BI) Experience in hospitality, tourism, or experiential marketing Working with Us This role is preferably based in Edinburgh, but open to candidates across Scotland. Diageo operates a hybrid working model, and the successful candidate will be expected to spend regular time in the office.Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. We offer a highly competitive rewards and benefits package including:Contemporary work life balance policies and wellbeing activities Annual merit increases (performance based) Annual bonus (performance based) Subsidized gym membership Contributary pension scheme Share optionsOur purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.We believe the most diverse and inclusive culture makes for a better business and a better world.We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent variousviewpoints, experiences andcommunities who generate thought-provokingworkto enhance ourbusiness and workplace, creating a sense of belonging and opportunities for all.Join us, and you’ll be part of an organisation that embraces diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of – and help build – an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you’ll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.Our Resourcing Standard can be reviewed at thisWith over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people’s unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. Primary Location: Edinburgh,Scotland