Creative Copywriter

Job Description

Creative Copywriter

Reporting to: Creative Lead

Department: Creative Marketing

The Role

You’re a concept-driven copywriter with a sharp ear for tone of voice and a passion for storytelling. Working closely with the Creative Lead, you’ll take campaign ideas and develop how they come to life across every touchpoint.

This is not a leadership or management role, instead you’ll focus on craft, ideas, and execution, helping translate creative direction into compelling, cohesive brand experiences.

You’ll be responsible for shaping and maintaining our tone of voice, ensuring everything we say feels unmistakably Lucy & Yak.

What You’ll Be Doing Campaign Development

• Take creative direction from the Creative Director and Creative Lead and develop campaign ideas into fully realised concepts

• Help define how campaigns show up across channels, from initial thought to execution

• Contribute ideas that support seasonal launches and brand storytelling

Copywriting & Tone of Voice Ownership

• Own and evolve Lucy & Yak and L&Y’s tone of voice across all channels

• Write clear, engaging, and inclusive copy that connects with our community

• Ensure consistency in messaging across all touchpoints

Multi-Channel Execution

You’ll create and adapt copy across:

• Campaigns: Key messaging and storytelling across all touchpoints

• Sustainability: Impact report and sustainability blogs

• Digital: Website, landing pages, and social content

• CRM: Email marketing and ad copy

• Search & Content: SEO-friendly copy and blog content

• Retail: In-store messaging, POS, and activations

• PR & Brand: Awards entries, press copy, and thought leadership

Collaborative Creative Development

• You’ll be working closely with the graphic designers and the rest of the marketing team, but also with product, digital, retail and sustainability teams to support on creative idea and copy requirements

• Support photoshoots and campaign production by helping shape narrative and messaging

• Take feedback from senior creatives and refine work to a high standard

Cultural Awareness

• Stay tapped into politics, fashion, and social justice, ensuring we stay at the forefront of the cultural conversation to inform future campaigns, ensuring we stay relevant and create content that our community truly aligns with.

Who You Are

• The Experience: 2-4 years’ experience in a copywriting or creative role with a portfolio demonstrating strong copywriting and campaign thinking

• A Full Picture Thinker: You understand how a campaign pivots between a mobile screen and a store window or Out of Home advert.

• Strategic Storyteller: You have a proven track record of building integrated campaigns. A background in a creative agency is preferable.

• Concept-to-Delivery Pro: You have experience working with multidisciplinary teams to bring a vision to reality.

• The Right Tone of Voice: You can write memorable and inclusive copy that feels like a conversation with a friend.

• Collaborative & Decisive: You enjoy working as part of a team and bringing ideas to life together. You’re open to feedback and keen to learn from senior creatives.

• Culturally Plugged In: You don’t live in a bubble; you know what the world is talking about and how Lucy & Yak and L&Y can authentically join that conversation.

The Perks

• Working Hours: 4 days per week (Monday – Thursday), 9am – 5pm. We believe in a focused four-day work week to achieve our goals, leaving the weekend for a proper rest.

• Brighton Based: Work from our vibrant HQ, right in the heart of the community that inspires us.

• Purpose-Led: Work for a business that puts people and the planet on par with profit.

• Vitality healthcare package

• 40% Staff discount on all your favourite pieces

• £60 Lucy & Yak voucher on your birthday

• 20 days holiday per year with additional 1 day for five years of service

• The best views in Brighton from our sunny office!