Product Marketing Specialist (11 months FTC)

Job Description

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.Wood MackenzieIntelligence ConnectedWoodMac.comWood Mackenzie Brand VideoWood Mackenzie ValuesInclusive – we succeed togetherTrusting – we choose to trust each otherCustomer committed – we put customers at the heart of our decisionsFuture Focused – we accelerate changeCurious – we turn knowledge into actionRole PurposeWood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth. As part of this growth plan, and to help embed a go to market transformation, we a have an exciting opportunity for someone to join the global Marketing team within Product Marketing, supporting the oils & gas portfolios. We are looking for someone who thrives within a fast-paced, dynamic global business, who has a good understanding of the energy markets, and who has a strong sense of storytelling so they can pull together compelling customer narratives across a portfolio of products in support of business priorities.This role sits at the intersection of Product Marketing, Sales and Growth Marketing, ensuring our portfolio resonates with target customers, supports pipeline progression, and enables upsell and cross-sell opportunities. You will be able to translate portfolio strategy into clear, audience-specific positioning, messaging and commercial enablement that is clearly articulated, understood, and consistently delivered.While this role is initially a fixed-term contract role, there is the potential to extend this into a full-time role based on need and performance.Main ResponsibilitiesAudience & Market InsightDefine and continuously update personas and workflows for priority audiencesDevelop a deep understanding of customer priorities, challenges, buying behaviours and decision driversMap audience needs to the product portfolio, identifying growth opportunities across all relevant workflowsMonitor market trends and competitive positioning, translating these into clear implications for messaging and commercial focusProduct Positioning & MessagingPartner with Portfolio Marketing and Commercialisation leads to define audience-relevant propositions, bundles and playsEnsure messaging is clear, differentiated and consistent across all customer-facing touchpointsDefine “why WoodMac” for the portfolio within the context of the target audienceSales & Sales Enablement PartnershipDevelop and maintain high-quality sales enablement tools, including decks, battlecards, objection handling guides and case studiesEstablish strong feedback loops, capturing frontline insight and feeding it into Marketing and other relevant teamsSupport Sales Enablement with the effective adoption of messaging and tools through activation and guidanceGo-To-Market Planning & ExecutionOwn product positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goalsWork with Product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales toolsAs the marketing lead for your product portfolio in go-to-market and planning meetings, share product strategies with wider Marketing teams.Growth Campaign SupportWork with Portfolio Marketing to ensure campaign messaging frameworks are grounded in audience insight and accurately position your product portfolioSupport demand, upsell and cross-sell motions through audience-relevant narrativesEnsure consistency between campaign messaging and broader portfolio positioningPerformance & Continuous ImprovementDefine and track success measures related to messaging effectiveness, sales enablement impact and audience engagementUse data (e.g. pipeline progression, win/loss insights, content usage) to refine positioning and prioritiesContinuously improve messaging, tools and approaches based on performance and feedbackAbout YouTo be successful in this role you’ll have proven experience in B2B portfolio or product marketing, ideally within energy, data or analytics businesses. You will also have experience of working in large, complex matrix organizations. You will also have a deep understanding of end-to-end GTM process and sales-led growth models and pipeline dynamics.Proven ability to translate complex product portfolios into clear, compelling customer narrativesExperience working closely with Sales teams and building impactful enablement strategies (not just assets)Strong commercial mindset, with the ability to connect marketing activity to business outcomesExcellent stakeholder management and cross-functional collaboration skillsA growth mindset and solid strategic thinkingA strong instinct for what will resonate with customers and whyStrong communication, presentation, story-telling and writing skillsStrong commercial awareness and understanding of how and where Marketing & Sales aligns and the interlocks and dependenciesExcellent interpersonal skills and ability to influence and engage peersHighly structured, pragmatic, and delivery-focused mindsetExperience of working autonomously within a matrix organisationExperience of working with globally distributed teams.Working ExpectationsThis is a fixed term contract of 11 months, with the potential to extend.We are a hybrid working company and the successful applicant is expected to work from the office at least 2 days per week to foster good working relationships and contribute to our culture. This may be subject to change in the future.Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.Equal OpportunitiesWe are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability or protected veteran status. You can find out more about your rights under the law at