Marketing Manager

Job Description

At JA Mar Hall, we are entering an exciting new era. Following a significant refurbishment and with continued investment planned across the resort, we are focused on establishing ourselves as one of Scotland’s leading luxury resort destinations whilst progressing towards Forbes Travel Guide standards.

ABOUT US:

JA Mar Hall Resort is a peaceful countryside retreat and soulful escape, your haven of Scottish charm, spa indulgence, and championship golf. Recently, Mar Hall proudly joined JA Resorts & Hotels, a heritage hospitality brand with award-winning properties across Dubai, the Maldives and Scotland.

This exciting new chapter brings global expertise, world-class standards, and new opportunities for our teams. As part of the JA family, you’ll be connected to an international network of talent, innovation, and career development, all while helping us honour the warm, authentic spirit that makes Mar Hall truly special.

Set within 240 acres of woodland on the banks of the River Clyde, our resort features elegant bedrooms and suites, a championship golf course, a luxury spa and wellness experience, and exceptional dining shaped by creativity and Scottish provenance. Together, we are elevating the resort into one of the UK’s most exceptional luxury destinations and you can be part of it.

ROLE OVERVIEW:

JA Mar Hall is a distinctive property with a strong heritage, extensive estate, golf, spa, food and beverage, weddings, meetings and events. Following the recent refurbishment and with further development planned, this is an exciting opportunity for a Marketing Manager to help shape the next chapter of the resort.

The Marketing Manager will be expected to understand the property inside out and work closely with operational and commercial leaders to ensure marketing activity reflects what we genuinely deliver.

The role will balancebrand, creativity and commercial performance, ensuring that marketing is not simply about communication but actively contributes to the success and future positioning of JA Mar Hall.

This is a hands on, commercially focused marketing role, responsible for turning the resort’s unique proposition, experiences and ongoing development into compelling marketing activity that drives awareness, engagement, demand and ultimately revenue.

KEY RESPONSIBILITIES: Marketing Strategy & Planning

• Develop and implement the annual marketing plan for JA Mar Hall in line with the resort’s commercial and brand objectives.
• Translate the overall business strategy into clear marketing priorities and campaigns.
• Build a strong understanding of Mar Hall’s key customer segments, products and revenue streams.
• Develop campaigns that support: Spa & Leisure, Food & Beverage, Weddings, Meetings & Events, Accommodation, Seasonal Experiences, Packages and promotions, wider resort experiences.
• Ensure marketing activity is planned proactively around business priorities, key trading periods and commercial opportunities.
• Monitor campaign performance and adapt activity based on results.
• Work closely with the Resort Director and senior leadership team to ensure marketing remains aligned with the overall direction of the resort.

Brand & Luxury Positioning

• Take ownership of ensuring Mar Hall is consistently represented as a premium luxury destination.
• Help define and communicate what makes Mar Hall distinctive within the Scottish luxury hospitality market.