Sales Trainer

Sales & Marketing
Glasgow
September 11, 2026
Permanent
Urgent

Job Description

  • Develop and deliver training sessions for new starters and experienced sales teams
  • Coach sales representatives on call structure, objection handling, rapport building and closing techniques
  • Listen to calls, identify patterns and turn insights into actionable improvements
  • Create scripts, talk tracks and playbooks
  • Lead roleplays, workshops and 1:1 coaching sessions
  • Use performance data, CRM and dialler systems to improve training outcomes
  • Accelerate onboarding and help new starters reach competency faster
  • Work closely with sales leadership to improve team performance

Requirements

  • Strong background in appointment setting, SDR or outbound sales
  • Proven experience coaching or developing sales teams
  • Deep understanding of cold calling psychology and conversational selling techniques
  • Ability to turn top performer behaviour into simple, repeatable frameworks
  • Confidence delivering group training and 1:1 coaching
  • Data-driven mindset
  • Comfortable using CRM and dialler systems to track performance and identify opportunities

Core Competencies

Demonstrates expertise in developing and delivering training programs for sales teams, with a focus on coaching techniques, performance data analysis, and effective use of CRM and dialler systems to enhance sales outcomes.

Highest-signal resume keywords

  • Coaching Sales Teams
  • Cold Calling Psychology
  • CRM Proficiency
  • Data-Driven Mindset
  • Training Development

ATS Optimization Keywords Hard Skills

  • Appointment Setting
  • Outbound Sales
  • Conversational Selling Techniques
  • Call Structure
  • Objection Handling
  • Rapport Building
  • Closing Techniques
  • Performance Data Analysis
  • Script Creation
  • Framework Development

Soft Skills

  • Confidence in Group Training
  • 1:1 Coaching Skills

Tools & Technologies

  • CRM Systems
  • Dialler Systems

Location

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